Bill Bryner practices in the area of trademark, unfair competition, advertising, and copyright law, with an emphasis on litigating disputes in those fields. He has extensive experience litigating matters of this type in federal courts around the country, as well as before the Trademark Trial and Appeal Board of the United States Patent and Trademark Office, and in counseling clients regarding trademark and copyright protection and enforcement. Mr. Bryner is a North Carolina State Bar Board Certified Specialist in the area of Trademark Law.

Mr. Bryner is listed in the 2014, 2015, 2016 and 2017 editions of Chambers USA: America’s Leading Lawyers for Business in the area of Intellectual Property. He was named to Business North Carolina's 2009, 2012 and 2017 "Legal Elite" list for Intellectual Property/Trademarks Law and was listed in The Best Lawyers in America® in 2018 and the seven years immediately preceding in the area of Intellectual Property Litigation and Trademark Law. Mr. Bryner was also recognized as a "Greensboro Lawyer of the Year" in 2014 and 2017 for Trademark Law and in 2016 for Intellectual Property Litigation by The Best Lawyers in America®. He was named a North Carolina "Super Lawyer" in 2017 and the five years immediately preceding for Intellectual Property Law by Super Lawyers magazine. Mr. Bryner is listed in the 2017 and the five years immediately preceding editions of World Trademark Review 1000 – The World's Leading Trademark Professionals. He received Lexology’s Client Choice Guide - International 2013 Award in the Intellectual Property: Trademarks category for North Carolina. Mr. Bryner was named by Legal Media Group to its 2014 Guide to the World's Leading Trademark Practitioners. He speaks proficient Spanish.

Professional & Community Activities

NC LEAP Steering Committee, Member

Education

  • Duke University, J.D. (1996)
    with honors
  • Brigham Young University, B.A., Political Science (1993)
    summa cum laude
  • College of Eastern Utah, A.S. (1991)
    with high honors

Bar Admissions

  • North Carolina (1996)

Admissions

  • U.S. Court of Appeals for the Fourth Circuit
  • U.S. Court of Appeals for the Seventh Circuit
  • U.S. District Court for the Eastern, Middle and Western Districts of North Carolina
  • U.S. District Court for the Eastern District of Wisconsin

Who We Are

What fully engaged means to me:

I am fully engaged when I am in true partnership with my clients to solve their legal issues and help them to accomplish their business objectives.

1001 West Fourth Street
Winston-Salem, NC, 27101-2400
USA
t +1 336.607.7482
f +1 336.734.2656

William M. Bryner

Experience Highlights

Trademark litigation for major tobacco company
Represented a major tobacco company in opposition proceedings regarding the use of the word "pleasure" in connection with cigarette more
H-D Michigan Inc. v. Top Quality Service Inc.
Represented Harley-Davidson Motor Company in winning a reversal in the United States Court of Appeals, Seventh Circuit. The Court held more
Sara Lee Corp. v. Kayser-Roth Corp.
Represented the manufacturer of L’eggs® pantyhose in action to enjoin use of LEG LOOKS® mark on re-designed packaging. The more
General Electric Company and General Electric Capital Corporation v. Nantucket Funding LLC, et al.
Obtained a temporary restraining order thwarting the misuse of the client's trademark by a loan services company seeking to enter into loan more